Wilma's Wine World

I have some pretty good excuses why I haven't written in a while. Hmm, let's see...

No time? Too tired? More pressing projects? You get the picture. My plate is very full these days. But I love my new role and feel invigorated despite the long hours and constant frustrations of the wine business.

I know what you're thinking..."yea right, what frustrations?" Isn't it all about the bucolic, wine country lifestyle? On the outside, it might look like that. But the truth is despite the many wonderful aspects of the wine industry, it can be frustrating as hell.

Let me give you some examples. I just returned from Los Angeles where I participated in the Sonoma County Vintners "Sonoma in the City" events. These are a series of trade and consumer tastings intended to showcase the many wonderful wines of Sonoma County. As the flagship winery of the Dry Creek Valley, it was important for us to be there.

It felt a bit like Groundhog Day as I looked around the room and recognized vintners who have been doing this for just as long as me: Julie Pedroncelli, Michael Deloach, Joy Sterling, to name a few. We are the hard working descendents of pioneering family owned wineries that helped shape the California wine industry.  So here's where the frustrating part comes in. I can't tell you how many people came up to my tasting table and said they had never heard of Dry Creek Vineyard. Furthermore, they didn't know where we are located. Ahem, doesn't the name Dry Creek give any clue? With SO MANY new wineries in the county today, (let alone the world) it's easy to get lost in the shuffle if you aren't careful. And apparently, it doesn't much matter that we've been at it for 40 years.

Twenty four hours later the converse occurred.  Fussy wine buyers are fixated on the obscure and unknown. Suddenly, it can work against you if your winery actually has a reputation and a loyal brand following. I experienced this first hand as I made a presentation to a very important buyer for a series of popular LA restaurants. While he was very impressed with the quality of our wines, the fact that our wines are distributed nationally, have decades of successful vintages under their belt, and a trusted brand reputation, in his mind's eye--these are a deterrent for adding our wines to his wine list. We are simply too well known.

Go figure. One minute no one has heard of us, the next we're too popular. Talk about frustrating!

Happily I returned to my office with a big surprise on my desk. A 2 page spread in Wine Spectator featuring our Fume Blanc and Heritage Zinfandel in their "Best of the West Under $25" story. 

Oh yea baby, that sure feels good!

"Dry Who" my arse...

Working in the wine industry can be a pretty good gig sometimes.  I have been fortunate to dine at quite a few amazing restaurants.   I've met some wonderful people.  I've traveled to beautiful cities.  However, what really gets me thinking (and nostalgic) is when we taste through library wines.  I mean, really, what job allows you to spend from 3 pm to the end of the day on a rainy Wednesday drinking 25 year old Zinfandel while nibbling on charcuterie, all in the name of "research"?  Not many is the answer.

For the past several weeks, our staff has put together a library tasting of assorted Dry Creek Vineyard wines.  The purpose is twofold.  First, we want to evaluate the wines and see how they taste and if they are over the hill.  Secondly, we want to find out if we feel comfortable offering some of these wines in a re-release to our customers.  So far, the tastings have been fascinating.  I won't bore you with all of my notes but I thought it would be fun to at least share a few thoughts.

1981 Zinfandel - Love the nose!  The wine is still extremely appealing with a creamy tart texture and cherry laced nuances.  There's a hint of rosemary and herbs on the nose and the palate.  There's lots of acidity which probably had something to do with how well this wine has aged.  Great color.  For a 31-year old Zinfandel this wine is showing really well.

1986 Zinfandel - Awesome color with a big, earthy and gutsy nose.  Really nice tannins that are smooth and supple.  The fruit leans toward boysenberry and cherry with some earthy tones.  There are some leather components (not off putting) and is overall a wine that is supple and rich on the palate.  I think this is a wine we could certainly re-release.

1994 Petite Sirah - what a knockout wine!  This baby is still young and none of us could believe it.  The fruit is intense and layered with wonderful spice and pepper nuances.   There's an excellent plum and cherry berry fruit quality that is very appealing.  Amazing.

1991 Estate Bullock House Merlot - Fantastic! Still so youthful and rich with ripe cherry fruit.  There's no weediness or herbaceousness.  The tannins are smooth and supple and the wine is wonderfully balanced.   A 21-year old Merlot that has plenty left in the tank. (Note: This estate vineyard is directly across the street from the winery and has since been replanted to Malbec and Cabernet Franc.)

Of course, these were just a few of the wines that really impressed.  There were, of course, some wines that were not showing well. We lamented for a while on the 1986 vintage which, for us, was less than stellar.  I can't really recommend a DCV wine from that vintage.  Overall, however, I was so happy and impressed with how our wines were holding up.  Tasting these wines and looking at the labels, I reflected on all the memories - it's definitely a trip down memory lane.  From my days on the bottling line as a kid to my first sales trip in San Francisco until now, there's been a lot of mileage put on this old car.   But, what's great is that we keep improving.  Honestly, our wines have never been better.  Now that, I think, is something to toast about!

Alright, we'll admit it - we are a slightly competitive group at the winery.  And so, when we set out last Friday (February 24) for the annual Vineyard Pruning Championships sponsored by the Sonoma County Winegrape Commission we definitely had ideas about beating out our other competitors.  

The day began warm and friendly.  Coffee and donuts were served and the rules were provided to each team involved in the competition.   Really, there were two competitions happening - one for the "real" pruners - those hardworking guys who actually spend endless hours hand pruning vineyards all over Sonoma County.  Then there was the "other" competition - a friendly contest pitting appellations against each other with a winemaker and vineyard manager on each team.  Representing the Dry Creek Valley (and Dry Creek Vineyard) was Nova Perrill our Assistant Winemaker and Matt Vogensen our Vineyard Manager from Bevill Vineyard Management. 

As we walked out to the vineyard the friendly banter began about who was going to win and why.  It's not often we all come together for some spirited competition so everyone's juices were flowing and of course, ultimate bragging rights were on the line!   The agenda for each team was simple - prune two vines perfectly and do it in the fastest time possible.  Points are added (or subtracted) for how the vine is cut, if the correct spur is left and whether or not the canes are properly removed from the wire.  Only about 1/3 of the total score is based on how fast the teams completed the challenge. 

When the gun sounded, team Dry Creek feverishly started pruning.  Nova and Matt were the first to finish completing two vines in just less than 1 minute.  Just to give some perspective, a seasoned and skilled vineyard worker can prune that amount in half the time - pretty remarkable!

After the competition, lunch was served at the beautiful Shone Farm in the Russian River Valley.  Awards were distributed and ultimately, Nova and Matt were given first prize!  Check out the video to watch these champions work!

Sometimes I feel like I'm selling myself short. Like I'm compromising my standards to adapt to the changing whims of an increasingly competitive industry. Case in point: The use of screw caps instead of a traditional cork finish. When this trend first appeared on the wine scene, I thought you've got to be joking?? Who on earth would want to buy fine wine with a screw cap finish?  Even the avant garde trendsetter wineries, who were first on the scene with these alternative closures, seemed destined for failure. Early models were hard to open. They were sharp and tended to cut your hand if you weren't careful. But mostly they evoked memories of cheap low class jug wines drunk in back street alleys. On a personal level, I found the experience of a screw cap less than satisfying. I'm sorry but there's something missing from the sensory experience of opening wine when you simply twist your hand to the right, hear a slight "zzztt" sound, and presto magic, the bottle is open.

But as times change, so must I. And, so I've succumbed to the idea of screw caps in a big way. In fact it's so big that we just installed a shiny new Italian screw cap machine so we can start screw capping our Chenin Blanc, Fume Blanc and Sauvignon Blanc bottlings without the need to bring in a mobile bottling line.

You should know that this decision was not unanimous. In fact, my husband and I were polar opposites in our way of thinking. He felt strongly that distributors and the trade, particularly restaurants, would embrace our decision. I was convinced that the public, our loyal diehard Dry Creek fans, many of whom are very long term customers, would be put off by our decision. In the end, I lost the battle, so last year we started using screw caps on our 375ml bottles and now on the 750ml bottles of our major white wines as well. Do I like them? Not really. But they do have their distinct advantages.

The possibility for cork taint or "corkiness" is completely eliminated. There's no chance of being stuck without an opener if you find yourself on a desert island with only one bottle of wine left. And, they are generally a less expensive closure than the combination of a cork and capsule finish combined. Alas, we've gone and done it.

For now, I'm limiting our usage to our lively and refreshing white wines--what we refer to as "summertime in a bottle". I can't quite get behind the idea of a red wine in a screw cap yet, although the idea has been presented. For now, I'm sticking with tradition. And, the hope that there are others out there like me, who believe that the magic of wine includes the farming of the grapes, the appellation of origin, the artistry of winemaking, and the pulling of a little tan piece of bark, used for centuries around the world. 

I wear a lot of hats.  And I mean a lot. Sometimes it's marketing. Sometimes it's sales. Sometimes it's finance. Sometimes it's production planning. Sometimes, it's just providing a shoulder to lean on or a pat on the back. Keeping them all straight and changing them all day long is proving to be the biggest challenge of my new role as President.

One of the ones I enjoy most is sharing good news about our business. In this case, today it's with our staff. 

We are having our bi-annual company meeting to give everyone the low down on where we've been, where we're going and how we're getting there. We've been having these meetings a few times a year as a way to keep everyone fully abreast on the direction of the company. Even in a small business like ours, it's important to have these meetings. That way no one can claim they "didn't know!"

I'm happy to be doing it as we're in a good place right now. We have worked very hard, for a very long time, to improve our business. No stone has gone unturned, as we've "reinvented" our family winery for the future. Call it the "vision of the second generation", or simply the need to "leave our stamp on things". Whatever the case, Dry Creek Vineyard as a company and a producer of high quality, appellation driven, distinctive wines is radically different than it was 10 years ago.

We finished 2011 in good form--just 2% below our goal. Considering our new national sales partner, V2 Wine Group, wasn't up and running (fully staffed) until September, that's pretty good. On the consumer direct side, (tasting room, wine club and ecommerce) sales were up 11% over prior year. I can't tell you how rewarding it is to be able to brag about this. For years, we've wanted to grow this side of the business. Obviously, it's more profitable than through wholesale channels. But, it's actually a lot more rewarding which is why everyone is so pumped up about it around here. And truthfully, a healthy consumer direct business enhances sales through 3 tier channels, so our distributors should be happy about this.

I'll be sharing our goals for 2012, as well as what's on the horizon. We'll touch on sales, marketing, production, human resources, sustainability, etc. And, hopefully the staff will reciprocate by sharing their thoughts and ideas. I'm not one who needs to have things candy coated. I prefer honesty and feedback, just as long as it's not whining.

So, that's the hat I'm wearing today. Tomorrow, who knows...?

Press coverage continues to trickle in from the Screen Actors Guild Awards. That is always the acid test when we evaluate our involvement. Of course personally, what I really want to know is how many celebrities ran out and bought our wines as a result?? I mean does anyone actually run to the liquor store and proclaim, "I simply have to have that Dry Creek Vineyard wine!" Since I'll probably never know the answer, I was excited to see this segment produced for a TV show called California Life HD. It's a short clip, but it gives you a good perspective on our involvement. Enjoy! 

With all of the pomp and circumstance of the weekend, my time commitment has now turned into four days of build up to the Sunday night culmination.   One of the great opportunities for us to share our story with the media is actually on the Thursday before the show at the behind-the-scenes media day at the Shrine Auditorium.  This is quite a scene all to itself.

As I am part of the "talent" for the day, it is a long and rather grueling day full of flurries of activity and sometimes hours of boredom.  By the way, I am told this is typical of any Hollywood production - lots of waiting and waiting and waiting....  Anyway, media day can be a great opportunity for me to share my family story and wines with media who otherwise would not cover a winery.  Outlets such as Entertainment Tonight, news crews  and others are on hand to shoot b-roll and gather sound bites for their evening shows.  The whole thing is kind of surreal and really puts me out of my element in a lot of ways.  For one, I have to be really aggressive.  If you are a wall flower at these kinds of things, the press will march right by you and not give you a second look.   You have to confidently walk up to them and say who you are and why they should care.  This is not easy, trust me.  I've never been an overt self promoter so I really have to muster up some intestinal fortitude.  Another challenging aspect of the day is trying to involve myself in as many still photo shoots as possible.  Stills are an important way that the media conveys a story.  Once again, I have to elbow my way in to make sure that Dry Creek Vineyard wines are being well represented.  Ultimately, the entire media day is exhausting but well worth the time and a major perk for being the official wines of the Screen Actors Guild Awards.

As for the show, it airs this Sunday, January 29, 2012 and is televised live on TNT and TBS at 8 ET/5 PT.  I hope you all will be able to tune in to see Dry Creek Vineyard wines on national TV!

Can I still say that even though we're already 18 days into 2012?

I hope everyone reading this had a joyous and restful holiday season. For many of you, I know the holidays are probably anything but that. If you host family and friends, the pressure is on to show them that picture perfect Xmas that they probably never had in the first place. If you're running around from one house to the next, trying to make both sides of the family happy, oh boy-do I feel your pain. Or, if you are simply by yourself and find the holidays a subtle reminder of being alone, then I sympathize--although many of my friends would say, enjoy it!

For me, the holidays are always capped off by my wedding anniversary which occurs shortly after the New Year. Normally, we don't do a whole lot to mark the occasion. Who's up for it? By then, we're usually out of energy and out of money. However, this year was different as we are celebrating our 30^th anniversary. Yep, you heard that right, thirty. Not too many people can brag about such a milestone, especially when they've been working with their spouse for a good 2/3 of that time. So, we decided rather spontaneously to kick up our heels and do something unexpected and memorable.

Thanks to a promotional email I got from Windstar cruises, (yes, a marketer got suckered by marketing!) we booked a cruise through the Grenadine Islands on their small ship the Wind Spirit. Oh, what a glorious 7 days we had. Snorkeling, sightseeing, snoozing and just sailing along. Now, it's back to reality, and back to work.

2012 is a biggee for me. I'll be playing an important new role--one I've been gearing up for my whole life, judging by this picture. I am taking my husband's place as President of Dry Creek Vineyard while he takes a temporary sabbatical to fulfill some personal goals. Now don't go getting all alarmed, it's nothing like that. He's not sick and there's no mid-life crisis. On the contrary; the timing couldn't be better. After a decade of rebuilding our business from the ground up, he deserves time off and some much needed R and R. Besides, he's got a "honey do" list a mile long!

So, a very belated Happy New Year to all. Thank you for your readership, comments and support over the years. May 2012 bring an abundance of prosperity, peace, and promise- and plenty of delicious moments with Dry Creek Vineyard wines!

This will be my last post of the year. Like the grapevines that surround me, I need to go into dormancy mode!

The big bad wolf came up again. It's a sign of the changing times in this industry. Distributor consolidation.

30, 20, even 10 years ago, many of our U.S. distributors who market and distribute our wines were privately owned businesses. Some were like Pat Ellsworth at Vintage Wine Marketing. Pat was our distributor in Northern California throughout the 70s and 80s. It was through working with him and his people that I learned the fundamentals of wholesale wine sales to the trade. Eventually Pat got out of the business and we selected a larger more powerful distributor to take over the entire state for us. It happens to be Wine Warehouse and they happen to be an excellent distributor. Over the years, we've made similar changes throughout our distribution network. But, there were small pockets of hold outs...where the little guys still prevailed and, in those wholesalers, we formed long and lasting relationships. We're kindred spirits, those of us who have privately held family owned businesses. Duking it out with the big boy distributors of the world of wine.

I am frequently confronted with how vividly things have changed in this industry in recent years and never more so than in a recent meeting with our national sales partner, V2 Wine Group.  This talented group is charged with managing and ensuring sales execution at the distributor level.  It's no easy task and we are thrilled to have them on board.  That being said, as part of our review meeting and business planning for 2012, the sticky issue of distributor changes was brought to the table by V2.  Now, I'm not going to name any names here, but let's just say that V2 made some recommendations about where we should consider changing distributor partners.  The Husband and I were less than happy.  In one case in particular, we would be ending a 40 year relationship that dates back to when my father first founded the winery.  Ouch.

And really, this is the ugly truth of how things are these days.  V2 is right.   This particular distributor is too small to grow our business to the next level.  And yet, how can we walk away?  These people are like family.  Is business really just business, as they say?  Honestly, I'm torn and see both sides.  I wish it wasn't like this, but there is a cold reality to getting business done. 

I'm not sure what the outcome is going to be.  But sitting in this meeting, I was struck with just how much things have changed since the days of my Dad and hand shake deals.

It's that time of year again.  I know what you're thinking...the holidays. Wrong!  It's the dreaded season of budgeting.  While most people are enjoying this short week, looking forward to quality time with family and friends, I am knee deep in our annual fiscal planning for the winery.   Oh joy!  As someone who generally loves her job, the budgeting season is more like a painful trip to the dentist.  Endless meetings, haggling over this and that and presentations to our Board of Directors are pretty much how the budgeting process goes.  And while it's obvious this is not my cup of tea, I do appreciate the process and understand its importance to our business.

You see, 2012 is an especially important year for our family winery.  As the calendar turns to January 1, 2012, it will mark our 40^th year in business.  That means we have big plans that are going to require some significant marketing and sales investments.  In putting our budget together there are a lot of considerations - how much wine do we think we will sell?  What is our selling strategy?  How does our Direct-to-Consumer business look for next year?  All of these are key questions - after all, we don't have a money tree in our backyard from which we can pluck marketing dollars.  Everything needs to balance out and come together like a big puzzle.  It's a system of give and take, pros and cons, and ultimately doing what gives us the most bang for our buck.

So, I'm off again to yet another budget meeting.  There is light at the end of the tunnel though.  Come Thursday, I'm shutting down, grabbing a glass of Heritage Zinfandel and putting my feet up by the fire.  Even this wife, mother, marketer, business owner, and blogger needs some R&R!

Happy Thanksgiving to you all!

http://www.vinography.com/archives/2011/11/2009_dry_creek_vineyard_herita.html

What's special for me is that the article and accompanying review on our 2009 Heritage Zinfandel was completely unsolicited. It appeared out of nowhere. Yet, it tells the story of our early days along with our vision for the future in a way that makes me proud. And to my way of thinking, it's a sign that we're finally turning the corner and making a name for ourselves with a completely new audience. It sure is exciting to be on the radar screen of one of the most prolific and successful wine bloggers in America, Alder Yarrow of Vinography.

Thanks Alder. You just made my day and inspired me to write!

As Dry Creek Vineyard's Wine Club Administrator, this is a question I am asked at least two to three times a week. My usual response is: "It's going well, the grapes are coming in and the juice is happily fermenting in their respective tanks and barrels."  After answering the same way for several weeks, I exchanged my business attire and my comfortable climate controlled office for what I like to call my "grubby" clothes and the outside.

On Wednesday morning the cellar crew did not hesitate to put me right to work. I started my morning assisting our interns with pumpovers, which is the process used to circulate the juice to increase the flavor and color in our fabulous wines.  Then I got my hands dirty clearing the sump (a strainer used to keep the wine and skins away from each other) of the skins and seeds. After pumpovers, I spent the rest of the morning cleaning the floors of all the runaway grapes and miscellaneous debris.

The afternoon brought in a large load of grapes from the Rafanelli Vineyards and I was summoned by the Cellar Master to carry a load of dry ice to the top of the tank to give our new grapes some much needed CO₂.

Finally, I was tasked with rehydrating yeast for one of our tanks. The yeast smelled like fresh bread right out of the oven. Feeding the yeast was an entirely different experience. While taking some wine from the large tank, instead of closing the valve, I opened it all the way and was sprayed from the head down with freshly pressed Zinfandel.  Needless to say, I did not go home as clean as I had arrived!

It was definitely a learning experience and I am glad to have a better understanding of what Harvest entails. I also have a much deeper respect for all of the hard work our cellar crew goes through to produce our fabulous wines. Now, back to what I do best; providing assistance to our club members in my nice clean and comfy office. I can honestly say that I am more than prepared to talk about how Harvest is going. I await your calls!

Salina Littleton, Wine Club Administrator

I have to say that with all life can throw at me - the winery, the kids, the bills, the family BS in a family business, well, sometimes things can get pretty overwhelming.  Sometimes I wonder out loud about hanging up my winery hat and trying something different.  And then, in an instant, I am reminded why I love the wine industry so much. 

Last night, we hosted our annual Sonoma County Harvest Fair judges' dinner at our home.  Each year, on their "off night" we invite the judges and their dates for a casual dinner.  This has become something of an annual tradition and, over the years, we've made lifelong friends with many of the attendees who are invited to judge year after year.  I always like to bring out a "moldy oldie", a treasure from our cellar. This year it was our 1999 Estate Fumé Blanc DCV3 Vineyard. Wow. Breaking bread together is always a terrific way to get to know people and it's great for the winery because we get to share our wines with a mixture of trade and media personalities.

But, that's not really why we have the dinner.  I've come to realize that some of my greatest friends are also a part of the wine industry.  It's so special for us to reconnect over a wonderful meal and some delicious wines all the while enjoying a warm autumn evening in wine country. Sitting around the table last night listening to the din of laughter, clinking glasses and friendly chatter, I took a deep breath and felt very thankful for all that I have. 

Because, at the end of the day, isn't life all about your family, friends and those you cherish?  I think what makes wine so great is that it binds us together in common purpose to share memories and experiences that last a lifetime.  Last night, was one of those memories I will always cherish.

Note to self: Avoid flying home on 9/11.

Despite a poorly planned departure date, I made it home from my New York sales trip without a hitch. And just in the nick of time! Yesterday we received our first load of ripe grapes. As is the tradition around here, everyone gathered around the crusher to witness the big event. Even my father was there, to ceremoniously shovel grapes into the shiny stainless steel hopper. A glass of bubbles was raised as we toasted the safety, success, and serendipity of this annual event that is the lifeblood of our winery.

The 2011 harvest is important for a number of reasons:

1. The resulting wines help us pay the bills. Duh.

2. It's about time we started, after all it's already mid-September.

3. The 2011 harvest marks several important milestones. 

Now about those milestones...

This is our 40th harvest.  It's also the 35th harvest for longtime employee Gary Emmerich, and it's the 1st harvest for newcomer Tim Bell. Tim joined us earlier this summer as winemaker. Now don't go getting all worried that massive changes are ahead: on the contrary, Tim's exacting nature and attention to detail will help us ensure the continued high quality and consistently delicious nature of our wines. Longtime consulting winemaker Bill Knuttel remains part of the team and will be working closely with Tim throughout the harvest.

We have a few other newcomers in the cellar too. Donovan Ackermann and Kosie Van De Merwe are our latest harvest interns (both hail from South Africa) to add to a long list of international talent who have worked crush at Dry Creek. They are joined by veterans Nova Perrill (assistant winemaker), Jerry Smith (cellar master), Abel Garcia (cellar foreman), Mike Gillian (mechanic), and Tarcicio Garcia (Abe's brother).

To say we have an awesome team is an understatement. Just look at this picture… there's enough brawn, brains, and bravado to make some seriously hard core wines! As the work on the crush pad begins to pick up the pace, the work continues in our vineyards. Besides the actual picking process, our vineyard crews are busily dropping fruit, eliminating clusters that don't look good and encouraging maturation and ripeness in the remaining clusters. Monitoring sugar levels is a daily to-do while waiting patiently for Mother Nature to do her thing. Harvest generally starts out rather slowly, but nearly always escalates to a frantic pace that somehow everybody manages to survive.

No wonder they call it CRUSH!

Our family is in a state of transition.  My eldest child, Taylor-whom many of you know from the wine named after her, (Taylor's Vineyard Sauvignon Musqué) as well as her annual singing performances at our Summer Lobster Fest, recently headed off to college. Packing her up (three cars full!) was a surreal experience as any parent who has been through this transition knows. Happily, she is loving college life and has made many new friends.  Her grades better be positive too as we sure are going to have to sell a lot of wine to help pay for this! Our family life is slowly adjusting to a slightly less complicated existence with one less person in the house.

The winery is in a state of transition too. We have several new faces around the cellar and we are rapidly gearing up for our 40th harvest. With all the cold weather earlier this year, we're already behind schedule by a few weeks. But most winemakers I know secretly welcome a little delay as they finish up their last minute preparations before the first load of grapes arrive. This year, we will most likely start picking Sauvignon Blanc first. Quality looks good, but yields, especially in Sauvignon Blanc and Zinfandel are light. A bit of last minute scrambling is going on as we search for added vineyards to shore up our estate fruit supplies.

Sadly, I'll miss the arrival of our first load as I'm on a plane headed to New York for a week of market work. You certainly wouldn't have had that forty years ago! Nor, would you have had the overcrowded marketplace, distributor consolidation and a lagging economy to worry about in addition to harvest. As a matter of fact, harvest forty years ago was a very different matter.

The summer of '72 was very hot and dry. A serious wildfire had occurred on Bradford Mountain, just off West Dry Creek Rd. I was 9 years old at the time. The California Division of Forestry Services had set up camp in our newly cleared field- in what would soon become known as DCV 3-the birthplace of Fumé Blanc and the first vineyard planted to Sauvignon Blanc in the region. Dad was fresh out of UC Davis and excited as hell to make his first vintage of wine. The winery itself had not been built, so our first load of grapes was actually crushed over at Cuvaison Winery in Napa where good friend Tom Cottrell was winemaker. Many of the industry's legacy vintners were also getting started that same year—Bernard Portet, Jim Barrett, and Tom Burgess to name a few.

It was an era of trial and error, of teamwork and innovation—most winemakers were new at this, and they were such early pioneers! One of my favorite family stories involves my father using chewing gum to plug up a leaky radiator hose during the long slow drive over the hill to Cuvaison. With 100 degree plus weather, the grapes were at risk of being scorched and a solution had to be found quickly.  A couple of wads of Wrigley's soon repaired the problem and Robert Young's old red truck eventually made it over the hill with our precious first load. Hopefully, we won't have similar problems this year although I'm sure there will be a few snafus...there always are.  

So much has changed in the nearly four decades of our existence. We now have dozens of fermenters, three presses, and thousands of barrels that fill the walls of the winery. Our cellar crew has grown to 9 and we have a full time maintenance man to repair radiator hoses instead of using chewing gum. I've grown up and so has the winery. What will the next forty years bring? Who knows, but I sure feel blessed to have been a part of the winery's early days as well as that very first harvest.

Sometimes I really can't think of what to write. My days are jam-packed at the winery and then at the end of the day, I move into my "hey Mom, look at this!" mode.  Combining a demanding wine business and all of its ongoing challenges with being a good mother is well... not for the faint of heart.  It requires enormous amounts of energy, lack of sleep and patience beyond your wildest dreams. I've also found that generous doses of wine can provide some assistance.  Turn up your sound.....

Don't get me wrong. I do not drink excessively. Nor, do I use wine (alcohol) to sooth my troubled soul, the first sign of problem drinking. However, I do find that sipping very slowly on a glass of wine (yes, it helps when it's free for me!) while sitting outside watching my son perform his latest trick on the trampoline or bicycle is a nice way to transition from the "crisis du jour" at Dry Creek Vineyard to a more peaceful existence in my back yard.

I especially love this time of year. The "Dog Days of Summer" as they call 'em.  The kids are still out of school and the structured pace of the Fall selling season with its yearend business travel, emphasis on OND sales performance (translation: October, November, and December had better be strong!) and the frenetic and unpredictable nature of Harvest nearly upon us, is still a blissful few weeks off. Normally, I'd be in Maine, visiting relatives and chilling out. This year, I had to cancel my plans due to work related responsibilities, and let me tell you, I am feeling a little bit sorry for myself!

So, for the rest of you "End of Summer" vacationers, I thought you might like to know about a special promotion we're running. We call it our "Back to School" special. It's a 2 bottle offering of two of our favorite but lesser known wines, our 2008 Foggy Oaks Vineyard Chardonnay, and 2007 Meritage. They are both perfectly delicious and great accompaniments for this time of year. Save 25% with shipping included (or better still, join our Wine Club and Save 35%).

And, they just might make the end of day transition in your family a happier time too!  

I like dirt.  For as long as I have been in the wine industry, the concept of soil, sun and geography (that pesky word terroir) has fascinated me.  And really, for any wine geeky person like me, why wouldn't it?  How amazing is it that the very same grapes, grown right next to each other, can literally taste different! I've experienced that first hand, walking through vineyards during harvest and tasting different blocks of Zinfandel grapes.  It is quite remarkable.  

One of the (many) cool things about working at a family owned winery is that decisions can be made with an eye toward the future and without all that corporate winery mumbo jumbo.  A prime example of this is what is going on at our iconic DCV3 estate vineyard.  Planted by David Stare in 1972, this was the first vineyard planted to Sauvignon Blanc in the Dry Creek Valley.   Not only is this vineyard historically relevant for our winegrowing region, we also see it as our crown jewel in our Sauvignon Blanc program.  Like any vineyard, eventually it needed to be replanted.  First, we let the ground lay follow for almost 5 years.  Not an easy decision and not exactly profitable but completely necessary to allow the soil to naturally regenerate itself.   Then, rather than plant vines that will maximize yields (and thereby ROI) the family took a decidedly different track.  They planted 3 different selections of Sauvignon Blanc - Sauvignon Musqué, Sauvignon Gris and Sauvignon Blanc clone #378.  Is this the most economically profitable way of doing things?  No.  Is this really cool and going to give us the ability to work with small lots of interesting wines that we could potentially bottle exclusively for wine club members?  Yes.  How fun is that? 

Another exciting project is the new Zinfandel vineyard planted in front of the winery.  Three years ago, when this vineyard went in, I think our neighbors thought we were nuts.  Who in the world plants a head pruned Zinfandel vineyard these days?  Answer:  Dry Creek Vineyard.  Again, this is not cost effective and produces extremely small yields, but this vineyard is a throwback to a bygone era.  It's just about 3.5 acres but it has 4 different clonal selections of Zinfandel all planted on St. George rootstock.  This year we will receive our first crop and our winemaking team is so excited they can hardly stand it!

As the years go on and new vintages are released, I am excited about what the future holds.  I'm not sure any of us know exactly what we will we get from these newly planted vineyards.   But isn't that what makes wine so special?  Finding that unexpected gem or new thing that keeps you learning and appreciating all that the wine industry has to offer!

Bill Smart, Director of Communications

Dear Readers,

Announcements have been made and it's time for a round of applause for the winners of the 2011 Wine Blog Awards. While the blog you're reading didn't make the list (boo hoo, weep weep, sigh, sigh...) a hearty congratulations goes out to all the lucky winners! I know first-hand the commitment and time it takes to be a dedicated wine blogger. Thank you for your efforts. You ARE making a difference in the world of wine!

Wilma

And the winners are...

Best Wine Blog Graphics, Photography, & Presentation: Vino Freakism

Best Industry/Business Wine Blog: Fermentation

Best Wine Reviews on a Wine Blog: Enobytes

Best Single Subject Wine Blog: New York Cork Report

Best Winery Blog: Tablas Creek

Best Writing on a Wine Blog: Vinography

Best New Wine Blog: Terroirist

Best Overall Wine Blog: Fermentation

I am feeling a tad blue. I am also feeling a tad left out. Because I didn't get "the call." I was secretly hoping to get some kind of a call or clue that I was desperately needed to accept an award at the 2011 Wine Blog Awards which will be announced Saturday evening at the annual Wine Bloggers' Conference in Virginia. I kept postponing making my reservations for attending the conference because frankly, I have a million other priorities here at the winery that are more pressing. Add to the top of that list, the fact that my 13 year old son Spencer wants to go to a mountain biking camp this weekend and well, I just couldn't justify a trip to Virginia right now. As much as I'd love to expand my knowledge about social media, network with other wine bloggers, and learn about wines from the Virginia region, it just didn't factor into a high priority for me...unless, that is, I got "the call." Which I didn't. So, I'm making the assumption that the winner of the "best winery blog" will be bestowed upon some other well deserving person, of which I'm honored to be among the chosen finalists.  Now that I've gotten that off my chest, I can begin to sigh.

There's a lot of that in the wine business. Sighing that is. Because, there's always some challenge you're faced with; problems in sales, problems in production, problems with Mother Nature, The Family, whatever. Rarely does a day go by when everything goes just perfectly. So, I've taken to trying to meet and chat with at least one tasting room visitor per day. It's my new form of attitude adjustment. I figure these folks are on vacation so they must be having a better day than me! I love getting up from my office, walking outside and strolling up to a picnic table to say hi. Sometimes I just want to make sure they've had a good time. Other times I inquire about their favorite wine. I often enviously eye their picnic fare thinking hmmm, I really must get out and do that picnic thing myself sometime. People seem to enjoy meeting me and mostly, I experience first-hand the wonderful feeling that comes with making and selling a product that makes others happy. In these moments, I remember why I do what I do and how fortunate I am to be in this business, no matter how many challenges we have.

We have several open/new positions. Michael Longerbeam just joined us, heading up our wine club programs. He's a savvy marketer with years of experience in direct marketing and wine club management. I'm also looking for a new marketing administrator, and we have an important winemaking position in the cellar that is open as well, not to mention an opening on our Board of Directors.

Some days I feel like all I do is literally sift through resumes, meet with applicants, check out references, etc. It doesn't make for the most rewarding work, but one that is so vital to building an organization of passionate, knowledgeable, and likeminded people.

I often wonder how larger companies do this. I know human resources is involved, but there's nothing like looking someone in the eye when determining if they're a good fit. My secret weapon is always shoes. You can tell a lot about someone by the shoes they wear. For some, sensible and basic is the name of the game. Others demonstrate a sense of savoir faire simply by the choice of footwear they select for their tootsies.