40th Anniversary Video
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Throughout the year, we've been talking a lot about our 40th anniversary. It has been a big focus of our marketing efforts and has pretty much dominated 2012. But, I realized in the middle of the night last night that I haven't bragged much about it on this blog. Plus, I haven't shared with you the cool new video we made highlighting the occasion. First, let me say-I'm really proud the winery is celebrating 40 years of family winemaking in the Dry Creek Valley. We have been through a lot (and I mean a LOT!) so this milestone is very near and dear to my heart. I literally grew up at the winery, as did several other people still in our employ, and we've seen the wine industry grow from the growth and glory days of the 80s and 90s, to the slug fest of international competition it has morphed into nowadays. I've seen the dreaded neo-Prohibitionists be replaced by a nation of wine-friendly folks with a fascination for the grape. Tourism and tasting rooms have become big business. Distributors have become wholesale behemoths with far too many brands competing for far too few slots on the retail shelf and restaurant wine list. Winery travel is still essential. Good press and high scores are helpful. Producing high quality wines is non-negotiable. But the real key to success is the ability to stick it out. Persistence and patience are vital. And at the end of the day, it has to be a labor of love. You simply have to make wines you are passionate about sharing with the world. How they end up on the dinner table is the hard part. Oh yeah, and a good dose of humor helps too. |
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